CUBUS

 

Cubus is one of Scandinavia’s largest fashion chains, with more than 230 stores in five countries. 
The assignment given to TEA and SDL was to reposition the brand. The work resulted in a new retail concept, a new corporate identity and a new advertising concept. 

Designed while working for TEA, Stockholm

Photography: Stellan Herner
Location: Oslo, to be roll out in Scandinvia

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Cubus Karl Johan 407.jpg
Cubus Karl Johan 317.jpg
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It is always exciting to see and test the firts prototypes for a new concept. Here in the factory of Itab.

It is always exciting to see and test the firts prototypes for a new concept. Here in the factory of Itab.

 
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Prototype of table

Prototype of table

Sketch of a wall section

Sketch of a wall section

 
 
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l’Institut Suédois à Paris