ELON
The Swedish white goods chain Elon with its 500 stores around Scandinavia has opened its first stores with a brand-new retail concept. The chain has finally found its home in a warm and inspiring interior where the customer can touch and feel the products in a homey surrounding.
Retail architect: Studio C consulting for 41all
Retail architect : Studio Peter Lundbergh consulting for 41all
Photography: Stellan Herner
Location: Concept to be roll out in Scandinvia - photos taken in store in Nyköping
At the center of the new concept, a coffee bar is designed to encourage interaction between the customer and Elon staff.
Possibility to recycle old electrical goods in-store
Elon Group has reported an increase in sales with 30% in stores where the new concept has been implemented.
A traditional home consists of different rooms and so does the new store concept. This is totally new thinking regarding store layout where the hero products are presented in open inspiring rooms such as The Kitchen, The Bathroom, The Laundry Room etc. This layout allows the customer to interact with the products in a much more curated and inspiring way. Along the back walls one can find the full range of products and packaging on display.
The new Elon store is also connected to the on-line store by smart touch screens close to every room. Here the customer can access and be guided through the full product range: order today and pick-up in store tomorrow!
A neutral colour palette with touches of wood surfaces/details, carpets, fabrics, as well as lighting with both spotlights and pendants work to create a homey backdrop to the products within the store.
Early concept sketch of store layout
Before and After - Same store but with the new retail concept
