FELIA FARMACIE
Ciao!
A new Italian pharmacy brand is born – FELIA Farmacie!
The first pharmacy is opening in April and the goal is to have 350 stores by 2030.
With Felia, a unique brand is created for the Italian market. Yellow, warm and radiant, it’s a true vitamin injection for an otherwise cold and sterile pharmacy sector.
A brand that will challenge and improve the traditional customer experience by emphasising well-being. A pharmacy you will visit because you’d like to and not only because you have to.
Taking inspiration from the Italian deli we create a joyful browsing experience that provides the customer with the best advice, products and services – wherever you are, whenever you need.
First store opened in Tuscany – Piombino.
Benvenuti!
Creative team:
Interior architect: Studio C
Collaboration with: Studio Peter Lundbergh
Brand Identity: Vivi Sumpton Design
In-store llustrations: Erica Jacobson
Photography Interiors: James Crisp
Client:
www.felia.com
First store open in Tuscany - Piombino.
Sketches from early work
Material samples
Seating in front of cashier desk
First moodboard presentation for client
Sketch of wall lamp
Yellow shoes for project presentation day
Sketches
Italian Deli inspiration
Felia Farmacie
Packaging by Vivi Sumpton Design
First sign up on the street.